In a unique fusion of food and fragrance, Domino’s Australia is set to tantalise the senses of pizza lovers by introducing a limited-edition Pepperoni scented car freshener.
Available on Friday, November 3, this quirky product promises to make your car smell like a Domino’s pepperoni pizza.
Domino’s Australia is launching these unique car fresheners in a “lucky dip” style giveaway, with any large pizza purchase on Friday only. It means Aussie pizza lovers have the chance to claim one of 30,000.
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Chief marketing officer of Domino’s Australia and New Zealand Allan Collins expressed his excitement about extending the sensory experience of their beloved pepperoni pizza to the open road.
Domino’s releases pepperoni scented car freshener. Credit: Supplied
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“Pepperoni is one of our most popular pizza flavours, and we know that our customers love its mouth-watering scent, which is why we’ve decided to make their daily commute a little more … tasty,” he said.
“Whether you’re cruising home from your local Domino’s salivating to eat your order or stuck in traffic on your way home from work, the lucky winners of our latest creation can indulge in the scent of Domino’s pepperoni pizza, making every journey all the more enjoyable,” Collins added.
The pepperoni scented car freshener not only features the iconic Domino’s pepperoni pizza design but also includes a QR code. This code allows you to place an order for your favourite pizzas, sides and more.
This is not the first time Domino’s has combined cars and carbs. Earlier in 2022, Domino’s awarded its biggest pizza-loving fan a pepperoni wrapped car in a giveaway. In July 2022, the company unveiled its first iconic mobile pizza kitchen.
Now, the company is taking the concept of pizza and cars to another level by allowing your vehicle to mimic the aroma of a mobile pizza kitchen.
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